Wednesday, December 01, 2010

Vampire Weekend CD Campain

For this Project we were required to make an entire Campaign Ad for a music CD. I chose Vampire Weekend since I recently got into them. I was listening to them so much that I had a fresh sense of how their album "Contra" felt to me. So here's what I came up with!

First I started with the CD Cover. I used some brushes, textures (Plaid and paper) and shapes to get a sort of retro feeling. This was after making a few swatches of colors from an artist I saw in Hi-Fructose that used this same color range. I was satisfied and started thinking about how to use this look as a theme for the rest of the project.

This part was easy. This is pretty much the cover with a few elements changed or removed and then some additions. It shows up on the back of the CD case as well as the booklet. (more on the booklet later)
This is the poster. Instead of going vertical I decided to do it horizonal. This was mainly because of the design in the background. There is more type in the final version of this but I placed it in InDesign so that when I print it, the letters are as sharp as possible.
Just like the Poster I inserted the type in InDesign. It's a pretty big file so I'm lucky we didn't have to print these because college students aren't typically known for having that kind of money lol.

I also have a 12 page booklet that goes with all this. I have to make it myself and put the entire thing together in a CD Jewel case and put the poster on a presentation board. I'll take nice pics when I'm done! :)

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